BIMA Awards 2007

Best Microsite

wags: itv2
task

Inspire young, busy people to break their ready meal routine and get creative with Amoy.

thought

Do it your way.

thought

Play combined film and illustration to create an inspiring environment which allowed users to create a personal stir fry with ingredients ranging from the sublime to the ridiculous.

results

This campaign has only recently launched but it has already generated 50,000 visits with an average user session of 6 minutes purely through word of mouth.

the creative

Overview

Microsite