BIMA Awards 2008
Green Thing, is an online community set up by former Karmarama Creative Director Naresh Ramchandani and Agency.com’s European Chairman Andy Hobsbawm that makes it easy and enjoyable to be a bit greener. Every month, members get a different Green Thing to do and various members of the creative community create a piece of content to inspire them to do it. Contributors so far include the likes of TBWA, Partizan and Agency Republic.
Inspire people to help fight climate change by turning down their heating and using body warmth instead.
Do as penguins do.
Some naturists, an indoor ski centre and a lot of favours.
Within just a few days of launch, a staggering 63% of Green Thing subscribers had forwarded the film to a friend who also opened it, whilst it simultaneously amassed hundreds of thousands of views across sites including You Tube, MetaCafe and Yahoo! with no seeding budget, making it far and away Green Thing's most successful piece of content to date.
