The Webbys 2008
Business to Consumer
Get women watching WAGs Boutique, a reality TV show following footballer’s wives and girlfriends as they fight tooth and fake nail to run two rival fashion boutiques.
WAGs will do anything to get one step ahead.
During its first week this campaign had a 44% interaction rate compared to an industry average of 9.50% (Double Click) leading to a significant increase in anticipated viewership.
