Friday, February 23, 2007

Nokia: The Passenger

I normally don't like advergames or any online games for that matter (find them boring and a waste of time). However, Nokia's latest game for its multimedia car kit looks great (thank you Alex for the link): probably because it is done in video and uses real maps to navigate. It feels like watching 'Lost Highway' or 'Mullholland Drive' (enhanced by a presence of Mystery Man).

Besides, the in-game experience is a very close match to using the product and its benefits. The game is easy to play (helps if you are a novice like me) and fun (for a few minutes to kill).

The only way it could be improved is to allow people to upload their own music (as the preloaded tunes, and you can select from 3 or 4, are rather annoying). Oh and the woman is a bit irritating, just a bit...

Ozoda

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Thursday, February 08, 2007

The End of Desktop Software is Nigh?

We all know what Google is doing with 'Words & Docs' - and rumour has it it's nearing the release of a web-based Powerpoint clone. But what about 'fun stuff' (as Mac Guy from the ads would have it) You know, video editing and things? Useful UGC stuff.

Well, web-based video editing for the masses might be just around the corner, with Cuts.com.

Basically a pretty cool little 'personal vid editor' that allows you to stream in and mash up FLV vid from anywhere on the web and re-cut it to your own tastes.

OK, while tools like this might not do the job for a pro, for the home-user, pretty soon everything the iLife and iWork (not to mention Office) offer will be available free online. Weird really how the desktop is moving to the web, while the web is moving to the desktop with Vista new Gadgets sidebar and Apples Widgets. Funny thing this Internet.

Playdo

Friday, January 26, 2007

Brain or Breasts?

What do you need to get to the top being a woman? Apparently a great pair of breasts (not cerebral hemispheres), according to this campaign by Wonderbra.

Playto.

Thursday, January 25, 2007

An SMS campaign with proven success

My favourite to-date example of persuasive mobile communications:

Xinhua news agency reports that a Chinese thief has returned a mobile phone and thousands of yuan he stole from a woman after she sent him 21 touching text messages.

A teacher in the eastern province of Shandong, had her bag containing her mobile phone, bank cards and 4,900 yuan (£450) snatched by a man riding a motorcycle as she cycled home on Friday. The woman first thought of calling the police but she decided to try to persuade the young man to return her bag. At first she called her lost phone but was disconnected. Then she began sending text messages.

Don't use this example as a marketing case-study though: I don't think consumers will be happy receiving 21 messages begging them to try a can of "Felix".

Playto.

iLike iPhone...

.. we all do, right? Everyone is looking forward to this new piece of gadget porn, especially if it can do eveything claimed in this clip (below)

However, is something more sinister afoot? Perhaps we should be scared? Does iPhone mean witchcraft? (see clip below)

Tuesday, January 23, 2007

Politics Online

US Democratic presidential hopefuls showed the increasing dominance of the web as a political tool. Hillary Clinton and the lesser-known Bill Richardson both opted against the traditional launch - a televised speech in a hall or other public arena - and announced their intentions on the internet. The “old” media, CNN, was reduced to showing their online video in its hourly broadcasts.
Both, Clinton and Richardson follow Barack Obama, the main challenger to Mrs Clinton, who put out his video last Tuesday.



Read the full story in The Guardian here


Earlier this year George Miller became the first Congressman to make an appearance in Second Life, to present the Democratic Party's agenda for the 110th Congress.

In December last year French presidential candidate Ségolène Royal
chose to launch her campaign online with a series of online video clips and blogs, which collectively became known as the Segosphere


The choice of the web confirms a fast-growing trend in politics, where politicians and activists pay almost as much attention to blogs as they do to traditional news sources. Not surprisingly, as the Internet now offers the widest access to the difficult-to-reach but most important electorate group - young voters.

Playto.

Wednesday, January 03, 2007

The Best Virals of 2006

Whether it is the guilty pleasure of a mum's uncontrolled laughter at her son's discomfort, or total disbelief that a comedian could self-destruct so publicly (via a million downloads), or even the pure pleasure of a kitten playing keyboards, virals have once again kept us amused and amazed all year.

View the article here: http://www.boreme.com/boreme/funny-features/best-virals-2006.php

Playful

New Year, new '100 most useful sites'

Guardian Unlimited has updated its bi-annual list of the 100 most useful websites. Play are unsure exactly how this list is compiled; whether its unique vistors, column inches or just what sites Guardian editors have shares in. It does however provide an interesting snapshot of now, at the zeitgeist of 'Web2-ism', of what's what and where. The interesting game will be to see how many of these exist, have evolved, been bought or been superceded this time next year.

To veiw the article. click here, and a Happy New Year to you all.

Playdo

Friday, December 22, 2006

A festival of money-making and other quotes

“Vodcasts and blogs are to the noughties what graffiti was to the Seventies: mindless scrawls reading: 'I woz ere.' It says: 'I'm a moron, but worship me anyway.”

- ‘The Guardian’ on blogging

“I would like to give a prize for the Most Misguided CEO Blog to Tom Glocer of Reuters for trying so hard. I particularly like the way he tells us on his MySpace entry that his “sexual orientation” is “straight”. He has a picture of his dog Luna on the site and tells us how he likes the music of Wyclef Jean, Springsteen (early) and Debussy.”

- Lucy Kellaway, FT, on why CEOs should not blog

"I suspect Second Life is largely a 'Try Me' virus, where reports of a strange and wonderful new thing draw the masses to log in and try it, but whose ability to retain anything but a fraction of those users is limited."

- Clay Shirky, Internet Analyst

“It's hard to explain to the MySpace generation just how explosive Channel 4 was when it first launched [and] that families only had one TV set in the house, and parents governed what you watched (BBC was 'highbrow', ITV 'common')”

- Liz Hoggard of ‘The Observer’

“Christmas is now a festival of money-making”

- bbc.co.uk

“This year there has been remarkably little fuss made over the continued growth of online shopping for Christmas presents, perhaps because we've finally reached the point where it is just a normal part of our lives”

- bbc.co.uk