US Democratic presidential hopefuls showed the increasing dominance of the web as a political tool. Hillary Clinton and the lesser-known Bill Richardson both opted against the traditional launch - a televised speech in a hall or other public arena - and announced their intentions on the internet. The “old” media, CNN, was reduced to showing their online video in its hourly broadcasts.
Both, Clinton and Richardson follow Barack Obama, the main challenger to Mrs Clinton, who put out his video last Tuesday.
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Earlier this year George Miller became the first Congressman to make an appearance in Second Life, to present the Democratic Party's agenda for the 110th Congress.
In December last year French presidential candidate Ségolène Royal
chose to launch her campaign online with a series of online video clips and blogs, which collectively became known as the Segosphere
The choice of the web confirms a fast-growing trend in politics, where politicians and activists pay almost as much attention to blogs as they do to traditional news sources. Not surprisingly, as the Internet now offers the widest access to the difficult-to-reach but most important electorate group - young voters.
Playto.