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Having spent four years establishing and building Itraffic in the UK and producing numerous award winning campaigns for brands including British Airways, NSPCC and Wanadoo along the way, Play's Founding Partners Jon Sharpe, Ethan Segal & Matt Gorzkowski decided to quit Omnicom at the end of 2004 to do their own thing. As Omnicom merged Itraffic with Agency.com in response to their departures, M&C Saatchi quickly snapped up a 50 % stake in Play, which was increased to 80% at the end of 2008.

Play began trading in January 2005 and has won over fifteen major accounts including BBC, BMI, Foster's, RBS, Qantas, Heinz, Transport for London and DSGi. The agency has been awarded by prestigious bodies such as The IAB, Revolution, Campaign, New York Festivals, BIMA, The Webbys and Creative Review. Play is now five and growing faster than ever.

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