2008 : 2007 : 2006 : 2005 : 2004
Moving on up
Source: Revolution | December 2006
Digital agency Play has hired Nick Hamilton to the new position of Design Director. He will oversee the visual quality of Play's output and form a senior creative team with Creative Director Jon Sharpe. He produced interactive ads for clients such as BA, Disney and Sony at agencies like Dare and Agency.com.
Find out more about Play...
Qantas ads adopt 'where are you?' tag
Source: Revolution | 29 November 2006
Qantas has joined with Tourism Australia to launch a co-branded web campaign promoting Australia as a holiday destination.
The promotion aims to use the creative ads from the Tourism Australia marketing to sell the airline's services, which include packages to the country, complete with internal flights and stop-over options.
The campaign, which was created by digital agency Play, features rich and standard banner ads, and incorporates the 'So where the bloody hell are you?' Tourism Australia TV ads.
Ads invite users to roll their mouse over them to view the Qantas Dreamtime Plus offers.
Matt Gorzkowski, co-founder and managing director of digital agency Play, said the campaign aimed to go beyond a "simple" seat-sale campaign and was targeting 25 to 44-year-olds.
"The campaign is targeting adventure seekers with a bit of money to be able to fly around Australia. It is aimed at people in their late 20s to 40s who feel adventurous and want to see more of Australia than the Opera House or Harbour Bridge."
The push will run throughout November on a range of sites.
Find out more about Play...
Qantas appoints Play as interactive agency
Source: Marketing Week | 16 November 2006
Qantas, the Australian airline, has appointed Play to be its lead interactive agency.
Play will work on both tactical and brand campaigns for Qantas, reinforcing the brand's positioning and promoting its products.
The first work will be to launch a Relax campaign aimed at business travellers. The ads will promote Qantas' skybeds, its in-flight entertainment system as well as its food and service.
Qantas offers direct flights to Sydney, Melbourne, Hong Kong, Bangkok and Singapore from London.
Play already works with Tourism Australia, alongside other clients such as Ribena, Twinings and Thames Water.
Find out more about Play...
Hotline: Play named as principal interactive agency for Qantas
Source: Campaign | 17 November 2006
Play, the interactive division of M&C Saatchi, has been named as the principal interactive ad agency for Qantas, the Australian airline. Its first work is a campaign called "relax", aimed at business travellers.
Find out more about Play...
Ribena promo aims for brand interaction
Source: Revolution | October 2006
Ribena is to launch an online brand campaign to raise awareness of the drink and position it as a healthy adult beverage.
The interactive push, running in October, will use brand recall to measure effectiveness.
Created by digital agency Play, with media by Mediacom, it features two separate executions; one skewed towards male and one towards female users.
The skyscrapers, MPU and overlays will run across a variety of web sites such as MSN, AOL and Match.com. Tied in with Ribena's offline ads, the aim is to get people to engage with the brand online.
Matt Gorzkowski, co-founder and MD of Play, said the push forms part of a larger strategy to reposition Ribena among teh growing range of healthy adult drinks. It has a long way to go towards building the credibility of brands like Innocent. "It is not perceived as a cool drink for the mid-20s crowd, but Ribena slowly and surely wants to move into that space. That will be the next step, so watch this space," he adds.
Gorzkowski said Ribena intends to invest in "a lot more" interactive and digital marketing as it builds a more sophisticated web presence.
Last month, the firm ran ads on digital escalator panels in Tottenham Court Road station.
Find out more about Play...
Moving on up
Source: Revolution | October 2006
Jon Sharpe has been appointed creative director of Play, the agency he founded with M&C Saatchi and former iTraffic colleagues Matt Gorzkowski and Ethan Segal. Sharpe was previously managing director of teh agency. The reorganisation will see former client services director Matt Gorzkowski take over as managing director, while former creative director Darren Navier becomes director (of Emerging Channels).
Find out more about Play...
ITV embarks on interactive push for autumn season
Source: Revolution | October 2006
ITV is launching an interactive campaign to promote its autumn drama season, which it is bamking on to help revive declining audiences.
The new campaign, developed by digital agency Play, aims to expose the great British talent that feature in its new schedule of shows, which includes Driving Lessons, Cracker, Prime Suspect and Afterlife.
Each ad will show 10 faces from ITV drama on a scroll, such as Robbie Coltrane and Julie Walters, with a prompt for users to roll their mouse over each face to find out more about their role in a particular drama series.
Ads will run on a number of high-traffic sites as MSN, Lastminute.com, Timesonline and Guardian Unlimited.
The push comes as ITV overhauls its marketing strategy to give its online ad agencies equal status to its traditional agency partner, M&C Saatchi.
The broadcaster is reviewing its digital creative account and plans to retain one to three agencies to handle online ads for its entire portfolio of programmes on a more permanent basis. It previously used several agencies on an ad-hoc basis.
Play, the digital arm of M&C Saatchi, and OgilvyOne are among those pitching. In addition to overhauling its digital agency roster, ITV continues to roll out its own services on to new digital platforms.
Last month, it announced a partnership with mobile operator 3 to stream ITV1 and ITVPlay to 3 customers, and it also launched a broadband service allowing football fans to access live coverage of Chmapions' League matches online.
ITV, which is looking for a new chief exec after Charles Allen stepped down, hopes the new digital services and revamped schedule will revive its fortunes.
Find out more about Play...
EC pan-European drive seeks to educate on climate change
Source: Revolution | 29 September 2006
The European Commission is set to roll out the first phase of a major pan-European marketing campaign to raise awareness of climate change.
The drive incorporates digital, press and poster ads. It will launch on 1 September and run in 25 EC member states in 18 different languages.
The digital component will run across the MSN and MTV networks, giving extensive reach in all 25 markets.
Interactive ads feature a globe with a thermostat, which users can raise or lower to see the impact on world conditions.
Activity aims to raise awareness of climate change and encourage people to make small changes in their daily routines to reduce CO2 emissions.
The ongoing push will roll out in three phases over the year. The first aims to raise awareness and understanding, while the second will encourage people to take action, and the third phase has yet to be revealed.
The campaign was created by M&C Saatchi, with media by Walker Media and digital by interactive agency Play.
Matt Gorzkowski, co-founder and client services director at Play, said the aim is to empower users to control climate change. "The campaign is telling them what they can do to make a difference. The ads aim to drive users to the site where they can find out about CO2 and how they can do their bit," he added.
Find out more about Play...
Ribena promo uses digital Tube panels
Source: Revolution | 29 September 20066
Ribena is using digital escalator panels in London's Tottenham Court Road Tube station to promote its new Really Light Blueberry flavour.
The panels form part of a wider campaign, incorporating press ads and posters to push Ribena's new flavour and its extension into Light products.
The campaign targets a broad range of young adults and the digital panels were selected due to the high volume of people who use Tottenham Court Road station.
The push, created by M&C Saatchi with the digital part by M&C's interactive agency Play, launches this week.
Matt Gorzkowski, co-founder and client services director at Play, said the digital panels animate the static creative used in the press and poster ads.
"As there was no TV involved in the campaign, we wanted to animate the creative, bringing it to life. Using the escalator panels also added movement to it and was a creative way to interact with the user.
"With the market shifting, it makes sense for a brand to position itself in an area where it's a healthy alternative to fizzy drinks," added Gorzkowski.
Find out more about Play...
Is search set for an ad agency invasion?
Source: NMA magazine | Published: 28 September 2006
Creative agency VCCP's announcement last week of the launch of its own dedicated search marketing division raises questions about how seriously agencies are starting to treat search.
VCCP, bought last year for £30m by Lord Bell of Belgravia's Chime Communications, is well known for its creative ad campaigns for clients like O2, Coca-Cola and Dyson. Its move into the search sector has surprised many. Does this herald a merging of the creative, branding-focused hot-shop agency world with the prosaic results-driven world of search?
VCCPsearch, under the direction of former Quartz Interactive MD Paul Mead, is being officially unveiled this week at the Ad:tech trade show. The division will provide search to all 27 Chime agencies in addition to targeting new business. It will provide a full search marketing service with specialist teams for natural search, pay-per-click, consultancy and search marketing technology. View full article ...
Find out more about Play...
Creative agencies have no plans to move into search
Source: NMA magazine | Published: 28 September 2006
Leading digital creative agencies don't foresee a rush into search despite VCCP's move to set up its own search arm (NMA 21.09.06).
Rob Forshaw, strategic partner of Grand Union, said that he sees VCCP's move as a brave but unnatural step, because from a creative agency's point of view paid search is traditionally seen as boring.
"While search is one of the largest revenue generators out there, it's still seen as the lowest common denominator in marketing terms," he said. "It's potentially lucrative but I'd have thought it was too grubby for VCCP."
Matt Gorzkowski, MD of M&C Saatchi digital agency Play, said search isn't something he foresees in Play's future. "It's not something we're planning to go into as it's highly competitive," he said.
However, Martin Bailie, planning director at Glue London, hinted that it may be something Glue could consider in the future.
"A lot of people are paying attention to search now despite its dull image, but it's a sensible addition."
Find out more about Play...
ITV appoints Play for Autumn drama promo
Source: Netimperative | 28 September 2006
Digital agency Play is due to launch an interactive campaign to promote ITV's autumn drama season. The campaign will showcase the high-profile British actors featuring in the productions of the autumn such as Driving Lessons, Cracker, Prime Suspect and Afterlife.
Each execution will show ten faces from ITV drama on a scroll, for example Robbie Coltrane, Julia Walters and Ray Winstone, with a prompt to rollover in order to find out more.
When the user rolls over a face, copy appears describing the role and storyline of that character in their drama series.
The campaign will be running across sites such as Timesonline, MSN, Lastminute.com and Guardian.
Play was launched in January 2005 and also counts ITV, Ribena, Lucozade, Thames Water, Tourism Australia, Privilege Insurance and DSGi amongst its clients.
Find out more about Play...
ITV rolls out branded site for Trinny & Susannah
Source: NMA magazine | Published: 28 September 2006
ITV is rolling out a branded campaign site and digital marketing drive to promote the launch of its new primetime entertainment show Trinny & Susannah Undress.
The broadcaster has launched a campaign site allowing users to create a customised video sequence by inputting information about a friend, colleague or loved one. They can then pick a new style for their acquaintance from a range of options including urban, sporty and sexy.
As well as creating the campaign site, interactive marketing agency Play has developed an online promotion that will run across a range of female-oriented sites. The ads feature a man dressed in Y-fronts with the strapline 'Is your man in danger of wearing anything like this?'.
ITV has also created a red-button service to support the show.
Find out more about Play...
Campaign of the month: Prehistoric Park
Source: Marketing Week | Published 31 August 2006
The latest winner of the IAB Creative Showcase Awards is the Prehistoric Park campaign, developed for ITV by digital agency Play.
The campaign used a mixture of overlays and expandable buttons and skyscrapers to promote the docum-drama series to a target audience of families with 7-to-14-year-oldchildren.
The campaign avoided making grand claims about the technical wizardry of the animation, concentrating instead on the most dramatic element of the programme - prehistoric creatures interacting with modern life.
Play created its own CGI models of the creatures featured in the show, including a Tyrannosaurus Rex and a Nactosaurus, and used them to interact with different elements of the Web page. It also developed three "cyberpets". These animated dinosaurs could be downloaded onto the desktop of a computer where the owner then had to feed them and play with them in order to keep them alive. Taking the campaign offline, the cyberpets were burned onto 80,000 CDs which were given away to children at cinemas showing the ad for Prehistoric Park.
The two runners-up spots for the awards, which are sponsored by MSN, were both for Coca-Cola, although the campaigns were created by different agencies.
Find out more about Play...
Ribena targets adults with online campaign
Source: Netimperative | 15 September 2006
Digital agency Play is to launch an interactive advertising campaign to promote Ribena, as GSK continues its drive to reposition Ribena as an adult juice drink.
The campaign features a range of standard and interactive rich media ads, which feature an unlucky blackcurrant that doesn't quite make it into the juice.
Unlike previous campaigns, this will have audience specific creative and media placements in an attempt to reach both the male and female audiences.
Find out more about Play...
ITV2 pushes new show via portal ads
Source: NMA magazine | Published: 14 September 2006
ITV2 has tied up with portals Yahoo! and MSN to promote its US-imported comedy drama series Entourage.
The Mark Wahlberg-produced series started last Sunday and is being supported by rich media ads running on Yahoo! and MSN.
ITV has also sponsored Yahoo! Music's emerging artist channel and created a branded calendar running on The Guardian's website, giving users information on special events related to the show.
The ad campaign, planned by digital agency MindShare Interaction and created by Play, leads users to a campaign site, imwithvince.com, which lets fans find out more about the show's characters and play a game which involves cast members.
MindShare Interaction reported 1,300 people were delivered to the campaign site in the first week via a search campaign.
Find out more about Play...
Ribena's splattered berries go online
Source: mad.co.uk | Published: 14 September 2006
Play, the online creative agency, has developed new activity for Ribena to complement the long-running squashed blackcurrant television advertising campaign.
The campaign features a range of standard and interactive rich media ads that follow the storyline of the unlucky blackcurrant that doesn't quite make it into the juice.
The activity is part of the strategy to reposition the GlaxoSmithKline brand as an adult juice drink. The ads for Original Ribena are targeted at males and will show a variety of situations in which a blackcurrant is sitting peacefully until an overlay unexpectedly drops down and squashes the berry, splattering its juices all over the screen while the end copy reads "Never mind, 95 per cent of all Britain's blackcurrants make it."
Ads for Ribena Really Light will target females and shows individual blackcurrants floating gently down towards a bottle of Ribena on sycamore seeds. One after another they jump into the drink except for one berry that loses control and splats against the side of the bottle.
MediaCom is planning and buying the media.
Play was set up in January 2005 and is part owned by M&C Saatchi. The latter holds the advertising account for Ribena.
Find out more about Play...
New management structure for Play
Source: Campaign | Published: 1 September 2006
Play, the digital arm of M&C Saatchi, has reshuffled its management structure in a bid to exploit emerging digital channels and to focus on its creative product.
The current chief executive and managing director, Jon Sharpe, will also take on the role of creative director at the agency, replacing Darren Navier, who moves to the new role of director of emerging channels. Matt Gorzkowski, a co-founder of the business and the current client services director, becomes the managing director in Sharpe's place.
In his new role, Navier - who splits his time between Yorkshire and the London office - will look at the potential of new digital channels and at issues such as convergence and their possible effect on clients.
The reshuffle sees Sharpe take on his first official creative role, although he has been involved in copywriting in the past. Before founding Play with Gorzkowski and the planning director, Ethan Segal, in December 2004, he was the director of digital marketing at Agency.com and helped to found the London office of itraffic in 2001.
Before joining Play in January 2005, Navier was the creative director at Agency.com and itraffic, where he spent seven years working on clients including BT, British Airways and O2.
Find out more about Play...
Play prepares Qantas campaign
Source: mad.co.uk | Published: 30 August 2006
Interactive advertising agency Play has created an online campaign for Qantas aimed at "experience seekers" looking to fly long haul in 2006.
The creative package devised by Play includes a range of units that animate the phrase "Spring around Australia" by having the copy spring into the units.
Other executions dramatise the experience of "springing around" by depicting a plane flying into a map of Australia, then from city to city, before flying and fading into the distance.
The campaign will also push the message that Qantas offers two free internal flights as part of the long haul package.
The ads will run across a range of travel and general interest sites including the travel sites for The Times, The Guardian and The Daily Telegraph and Lonely Planet.
Managing Director of the agency Jon Sharpe said: "Many of the team at Play have extensive experience of the travel sector through working on accounts like British Airways and Hilton whilst at Itraffic. We believe that our understanding of the sector will help Qantas secure as many customers as possible in what is a very competitive marketplace."
Play launched in January last year and is part-owned by M&C Saatchi.
Find out more about Play...
ITV appoints Play to promote new HBO series
Source: Brand Republic | Published 22 August 2006
ITV has appointed advertising agency Play to work on the digital campaign for its new comedy drama series 'Entourage'.
The agency has created a teaser and a reveal campaign for the run-up to the series launch. The teaser element will feature a URL for a microsite showing a noticeboard from the lead character's house carrying messages from A-list celebrities and personal notes, without giving away transmission times or other details of the show.
The reveal section of the campaign will introduce the characters, with ads linking to a website that features cast biographies and episode breakdowns. The site will also feature a fully interactive video sequence, enabling the user to roleplay one of the characters from the show. 'Entourage' has been made by HBO and is produced by Mark Wahlberg, star of films including 'Three Kings' and 'Boogie Nights', and will screen on ITV2 starting September 10.
It follows a movie star called Vince Chase who draughts in his friends from Queens as his Hollywood career takes off. Play has been charged with attracting the young urbanite audience to the show, which is being billed as the successor to 'Sex and the City' and 'Six Feet Under'.
Jon Sharpe, managing director of Play, said: "It has been great fun creating work for 'Entourage' and we expect our teaser and reveal campaigns to prove very effective for ITV."
Play launched last year is a joint venture between Sharpe, Ethan Segal, Matt Gorzkowski and M&C Saatchi.
Find out more about Play...
Thames Water launches water-wise site
Source: New Media Age | Published: 17 August 2006
Thames Water has launched a digital campaign to encourage people to use their water more wisely, as well as informing them how much they use and could potentially save each day.
The 'Let's beat the drought together' campaign follows a summer that has seen the water company criticised for pipe leakages in the midst of a self-imposed hosepipe ban.
The campaign has been designed in partnership with creative agency Play, with ads directing users towards a central campaign site with information about water use.
Find out more about Play...
Play ready to roll Twinings project
Source: mad.co.uk | Published: 16 August 2006
Interactive advertising agency Play has developed a new website for Twinings to celebrate the tea company's 300th anniversary.
The site will feature interactive content and will focus on Twinings' brand heritage, the company as it is now and the tea making process. It will carry territory specific content and include a "Twinings to go" section with downloadable material. The site goes live next week.
Twinings is owned by Associated British Foods and earlier this year the company created a digital marketing roster and a direct marketing roster. Play was appointed in April by Twinings to work on the project.
Play was launched by former Itraffic management in January last year and is part owned by M&C Saatchi. Its clients include ITV, Ribena and Lucozade and it recently appointed Leanne Hammill as Marketing Co-ordinator.
Find out more about Play...
ITV appoints agency Play for interactive Corrie promo
Source: Netimperative | Published: 2 August 2006
ITV has appointed ad agency Play to create an interactive campaign for Coronation Street aimed at boosting its younger audience figures.
Play's campaign uses both rich and standard executions to juxtapose leading characters from the show with bastardisations of the iconic Coronation Street sign. For instance, characters involved in storylines about affairs appear next to a sign reading 'Infatuation Street', and other executions feature animations.
Play has also created a microsite featuring a voting mechanism so that viewers can interact with the programme and its emotions by enabling them to vote for their favourite emotional moment from the show.
The user is presented with several options to choose from and has the opportunity to relive the moment by seeing a clip of each storyline in order to help them make a decision.
After voting, real-time results are posted for the moment that best represents that emotion. Each execution that Play created 'reads' the users date on their computer and inserts the appropriate call to action, whether it be 'Tonight at 7.30' or 'Tomorrow at 7.30'.
Jon Sharpe, managing director of Play, commented: "It's been great to have the opportunity to work on what has become a British institution. We had fun putting the campaign together and we expect it to prove very effective for ITV."
Play was launched in January 2005 and also counts Ribena, Lucozade, Tourism Australia, Privilege Insurance and DSGi amongst its clients.
Find out more about Play...
ITV launches interactive ad for Coronation Street
Source: Revolution UK | Published: 31 July 2006
LONDON - ITV's 'Coronation Street' will launch an interactive campaign in a attempt to attract a younger target audience.
The campaign aims to raise 'Coronation Street''s viewership through a series of ads exploring the emotions of the show.
The campaign includes standard and rich online advertising executions, featuring new takes on the iconic 'Coronation Street' sign, such as "Infatuation Street", "Devastation Street" and "Revelation Street".
The ads will also features interactive content including a voting mechanism enabling users to watch TV clips and vote for their favourite emotional moments from the show.
The ads will post real-time results in addition to "reading" the date on the users' computer and inserting the appropriate call to action, either "Tonight at 7.30" or "Tomorrow at 7.30".
Jon Sharpe, managing director of digital agency Play, said: "It's been great to have the opportunity to work on what has become a British institution. We had fun putting the campaign together and we expect it to prove very effective for ITV."
Find out more about Play...
ITV uses viral ads to promote 'Contender'
Source: New Media Age | Published: 27 July 2006
ITV is rolling out a Web site and online marketing campaign to promote the launch of the second series of TV boxing contest The Contender on ITV4.
In an effort to raise awareness of the show, interactive agency Play has created a multimedia campaign site allowing audiences to access profiles on the sixteen fighters vying for the top spot.
Viewers are encouraged to choose the two contestants they think will make it to the final bout.
A range of rich-media ads will allow Internet users to interact with the boxers, putting them through their paces and asking them questions.
Boxing fans can also send a personalised viral email to their friends, in which Sugar Ray Leonard and show trainer Jeremy Williams cast aspersions on the recipient's love life, lifestyle and sporting knowledge. The online activity forms part of a major cross-media campaign comprising a mix of on-air promotions, radio activity and press advertising.
"We deliberately set out to create a richer online experience for our audience," said Tom Lucas, controller of channel marketing at ITV.
Presented by veteran Hollywood actor Sylvester Stallone, the second series of The Contender launches on ITV4 this week.
Find out more about Play...
ITV backs Prehistoric Park with interactive campaign
Source: Revolution UK | Published 24 July 2006
LONDON - ITV is set to launch an online interactive campaign to promote its upcoming family show 'Prehistoric Park'.
Created by interactive agency Play, the campaign aims to create "intrigue and excitement" around the docu-drama, which features a time-travelling zoologist who rescues prehistoric creatures from extinction by transporting them to a modern conservation park.
The campaign is targeting kids and their parents and will use online advertising such as skyscrapers, MPU's and pop up's which will run across family orientated and kids entertainment websites. The campaign creative features GCI models of prehistoric creatures interacting with the web page. One ad for example shows a creature leaning out of a skyscraper ad to eat the user's cursor before spitting it out.
The campaign also features downloadable 'Cyber Pets' -- animated dinosaurs that can be downloaded onto desktops which must be feed and played with to keep them alive.
The CyberPets have been burned onto CDs and will be distributed to children at cinemas screening Prehistoric Park advertising.
Find out more about Play...
Ribena turns to web for brand reposition
Source: Revolution UK I Published: 7 May 2006
GSK-owned Ribena has hired Play as its first online advertising agency to reposition the juice as a drink for adults.
Play won the account without a pitch. The agency's initial task will be to develop an online ad campaign to push the brand's claim that 95 per cent of Britain's blackcurrants are used to make Ribena.
Online activity will tie in with an on-pack promotion. The web campaign, which will feature standard and expandable ads, is expected to present appealing scenarios to both men and women. Creative will then contrast the low odds of these scenarios actually happening with the 95 per cent chance of winning a prize by purchasing a bottle of Ribena.
Media.Com will plan and buy the media to run across major portals, and male and female lifestyle sites. The online advertising goes live in May.
Play managing director Jon Sharpe commented: "We're very excited to have been appointed by GSK for Ribena. It's a much-loved brand, which is undergoing an interesting evolution and we are eagerly anticipating the launch of our first campaign."
Ads will drive consumers to Ribena's home page (www.ribena.co.uk), where they can find out what happens to the five per cent of berries that don't make it into the drink.
Visitors to the interactive web site will be able to participate in a poll to discuss the new Ribena Really Light flavour, find out about job opportunities at the company and the history of the brand.
Find out more about Play...
Twinings picks Play for anniversary site
Source: New Media Age I Published: 6 April 2006
Associated British Foods-owned tea brand Twinings has hired digital agency Play to overhaul its Web site and create an online campaign to celebrate its 300th anniversary this year.
Play has been appointed on an ongoing basis and its first task is to redevelop Twinings' site to celebrate the brand's 300th year of business.
Jon Sharpe, MD of Play, said the company will also be creating an online ad campaign marking the milestone and will look to viral marketing to promote its range of teas. The site, which is due to launch later this month, will include an interactive timeline referencing important dates in Twining's 300-year history.
Find out more about Play...
Gervais podcasts to be backed by online ad campaign
Source: Revolution UK I Published: 7 March 2006
Content firm Audible.co.uk has appointed digital agency Play to develop an interactive advertising campaign to promote the second series of 'The Ricky Gervais Show' podcast.
The advertising campaign will run across a range of portals and networks and is likely to feature excerpts from the new series. Fans can hear samples of the show at audible.co.uk/ricky.
Audible.co.uk has obtained an exclusive licence for the second series of the show, which ran on Guardian Unlimited. Downloads of series one, which was podcast free, exceeded 3m. Series two will consist of a minimum of four half-hour shows, each costing 95p to download, or £3.75 for all four shows. All 12 episodes of series one will be available for £2.95.
The first online series, which featured new material, launched in December 2005. It replaced Chris Moyle's BBC Radio One breakfast show as the most popular podcast in the UK.
Gervais originally signed with Guardian Unlimited to do 12 weekly shows available to download from the internet, with his writing partner Stephen Merchant and their producer Karl Pilkington.
Jon Sharpe, managing director of Play, said: "Podcasts and audiobooks represent a huge growth area in the entertainment sector and Audible are at the forefront of that, as is evidenced by their success in the U.S. We're very excited to be working with a company that lives and breathes interactive as much as we do."
Find out more about Play...
Play, 36 Golden Square, London. W1F 9EE
+44 (0)20 7544 3706 play@playwithus.co.uk
