Inspire young, busy people to break their ready meal routine and get creative with Amoy.
Do it your way.
Play combined film and illustration to create an inspiring environment which allowed users to create a personal stir fry with ingredients ranging from the sublime to the ridiculous.
Since launching, the site has generated over 350,000 visits with an average user session of 6.5 minutes purely through word of mouth, while 128,000 visitors have downloaded their or another user’s dish details to their mobile. The success of this campaign is supported by feedback from Heinz which claims they have experienced a 28% increase in sales of their Amoy stir fry sauces.
