Persuade mortgage holders who are nearing the end of their current deals to switch to Natwest.
Other banks pull the wool over your eyes.
Play created a range of rich media ads starring Dominic Coleman (My Hero, The Bill, Swinging), which took functional above-the-line advertising and gave it a new lease of life by flaunting it to the paranoid competition with some unexpected results.
Results are undisclosed at this time.
